The latest happenings in the Melbourne property market. For our Essays and The Secret Agent Report, see our Research page.

Big media battles it out

In Melbourne’s lucrative Eastern suburbs, some big shifts have occurred in the way property is being advertised.

One of the biggest papers -The Melbourne Weekly has lost many key real estate agencies who have recently gone and stared their own paper with some past fairfax people.

Real Estate advertising is a much sought after business (read here) and the Melbourne Weekly is fighting back.

Just find it a odd that so much attention has been given to arguably a dying medium; the local print.

I would have thought that going and creating something web based and local – would have been a smarter decision and better for consumer: prospective buyers and sellers. However this might not be what it’s all about.

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