The last decade has brought about unprecedented change in the property sector. The severe rising of asset values, the limitations in building quality, the ageing demographics of “cashed up” baby boomers and the “always connected” ways of the internet.
In response to these changes, Secret Agent has refreshed its brand to meet these rising demands from the baby boomer population as well as todays web savvy/time poor consumer.
We want to give you an “inside perspective” to the way Secret Agent is reaching out to tomorrow’s consumer including the very exciting world of collaborative development.
What is collaborative development?
Collaborative development allows a group of property buyers to help acquire and fund a new development. The benefits are that each owner will be able to have a huge say in how the development will be built, the type of quality invested into the building right down to an individuals preference for how their allocated unit is fitted out.
These benefits would apply to owner occupiers and well as investors.
Sites such as The Point and Collaborative Consumption have shown collective action in other domains. The property frontier is next.
Collaborative development could be a huge drawcard especially to inner city downsizers that have been let down by new developments creating “mass” without the considerations to open space, greenery and low rise accommodation. In other words, its quality and a great place to live that are considered along with profit – rather than profit being the sole focal point.
Example: A concept Secret Agent prepared was a project titled “The Feynman” located near Melbourne Uni. These designs by Secret Agent would create an ideal living arrangement for the down sizer which would be hard to find if being built by a traditional development.
Collective action requires all participants to pre commit to the purchase of land and the development, then the project will to go ahead. Both owner occupiers and investors are welcome to join in.
Secret Agent works as a company because it finds products (houses) for its customers first, rather than customers for its products (traditional Real Estate path).