Many people will seek advice about the best way to negotiate for an object.
Home buyers can fall into the trap of having one negotiation stance especially when dealing with real estate agents.
The problem with one adoption is:
- Each situation is different
- Every agent/ vendor is different
- The property is different
- Competition ( other buyers ) will differ
One adoption or method such as the ‘take it or leave it’ can often disadvantage when used incorrectly.
People operate vastly different, yet most gravitate to either a red, blue or purple negotiator.
A Red negotiator:
- View a negotiation as ‘Zero Sum’. I win, you lose
- Think the outcomes is more important that the relationship
- Use forceful negotiation ploys
A Blue negotiator:
- Value the relationship over the deal
- Often give away more than they receive
- See the negotiation in a longer term view
A Purple negotiator:
- A hybrid of the two
- Better negotiators will often take the best aspect of each and merge them together
It’s important to note that a red negotiator will exploit a blue negotiator. Yet the outcome a purple negotiator reaches will often eclipse the red negotiator.
Different attributes are required for different situations.

