In Melbourne’s lucrative Eastern suburbs, some big shifts have occurred in the way property is being advertised.
One of the biggest papers -The Melbourne Weekly has lost many key real estate agencies who have recently gone and stared their own paper with some past fairfax people.
Real Estate advertising is a much sought after business (read here) and the Melbourne Weekly is fighting back.
Just find it a odd that so much attention has been given to arguably a dying medium; the local print.
I would have thought that going and creating something web based and local – would have been a smarter decision and better for consumer: prospective buyers and sellers. However this might not be what it’s all about.