I'm meeting people who are either selling/ renting their property as well as property many buyers.
Property sellers are asking questions about advertising their homes in print marketing and whether it's worth it, as property buyers seem to mostly use the web as their searching tool.
It's rare that I hear a buyer looking for a property using a local/ state paper as their main source to find property.
For property sellers, the internet cost may only make up 10% of their marketing budget. Yet at the same time, it will generally bring more buyers to their door than any other median especially in Melbourne's inner city suburbs.
I would describe in a general sense that print marketing has a very poor cost/ ratio for property sellers. Could you sell your house or run an auction campaign from the web only? Absolutely. Would it be powerful enough to deliver the right buyer and price. Absolutely.
A lady I've known for many years was chatting to me at the local coffee shop yesterday morning. She was renting her house out by herself without assistance from an agent. She placed an ad in Melbourne's most dominant paper and had 2 phone calls to view the property. She then placed an internet ad of which attracted 150 people to view the property. Pretty powerful stuff!
Different demographics do have different search habits, but I feel the internet is so superior that it reaches almost anyone.
Web only marketing campaigns will become more and more common, especially in a tight market place.
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