East vs West


Subscribe to The Secret Agent Report

Enter your email address below to receive Secret Agent’s latest research on the Melbourne property market into your inbox.




The Secret Agent Report - East vs West

October 2012

East vs West

The first edition of The Secret Agent Report plays the Inner East and the Inner West against each other in terms of demographics and pricing. The two localities are known to be at very different stages – one emerging and one quite established.

East Vs West

Looking for value in Inner Melbourne is a challenge for homebuyers and investors alike. We compare two jewels: one established and the other emerging. The challenge is on! West Melbourne and East Melbourne are both small suburbs with only the CBD between the two. The urban character of these two inner suburbs reveals much about property prices in the past and helps provide a view into the future.

East Melbourne was initially planned in 1837 by Robert Hoddle and settled in 1840. The suburb housed many wealthy Melburnians, this being reflected in the prominent architecture seen throughout the area.

In contrast, West Melbourne was established in 1937 with the opening of the West Melbourne Post Office.

In the 20th century, West Melbourne was a haven for blue-collar workers who were employed in the shipping yards and other industrial sites. The demographic profiles of the two suburbs are markedly different (refer to Tables 1 & 2 below). The characters of both East and West Melbourne were altered substantially during the 1960’s and 70’s, during which time older terraces were demolished to make way for new apartment buildings. However, in terms of heritage appeal, the street-scapes of East Melbourne are much more intact. Alternatively, the industrial character of West Melbourne is reflected in the large number of factories and warehouses now sought after for alternative uses, including residential, retail and hospitality.

The premium nature of East Melbourne is reflected in the very high price per square metre for land. The downsizing phenomena which is increasingly evident in Melbourne has seen wealthy individuals pay premium prices for inner city property on smaller land sizes, typically after selling large period homes in the eastern suburbs. This trend ensures that inner city localities, including those with industrial character, will continue to show strong capital growth relative to other areas. Taking this into account, West Melbourne is an attractive proposition for the careful investor. Period properties with character will attract premium prices. However, large scale ‘off the plan’ developments need to be assessed on a case by case basis, since build quality and the level of finishes can be an issue.

When one compares West Melbourne with localities such as South Melbourne, it would appear that creatives and avant-garde food entrepreneurs will be attracted to the edgy charm of the area. For this reason and given its proximity to the CBD, West Melbourne is one to watch on the property radar!

TheSecretAgentReport-October2012 Table 1TheSecretAgentReport-October2012 Table 2