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The latest happenings in the Melbourne property market. For our Essays and The Secret Agent Report, see our Research page.


The Secret Agent Report: Colour

We have just released our latest Secret Agent report!

It is long known that colour psychology is a thing when it comes to advertising. In other words, the colours used in promotional materials matter as they evoke different emotions from the consumer. This may make them more or less likely to buy something.

This made Secret Agent wonder if the overall image colour of photos used in sale campaigns had an effect on property sale results in inner Melbourne. In this report, we discover what tone of images used in real estate marketing campaigns are best for the sale price of a property.

Access the Colour report now!

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