The latest happenings in the Melbourne property market. For our Essays and The Secret Agent Report, see our Research page.

The Secret Agent Report – Drift

We have just released our latest Secret Agent report!

The buying process is far less personal than what it used to be. Algorithms determine a lot of what we see when it comes to searching online – we are presented with options with little effort. By relying on smarter algorithms we miss out on both randomness and serendipity which have always played a role in human affairs. We may be able to find things more quickly but we are limiting ourselves in the act of ‘surprise’. Often we don’t know what we want until we come across it by accident.

Secret Agent believes that in the digital age we are in, random encounters are more important that ever. In this report, we will discuss the concept of drift to help explain how buying things like property can be best done by going outside the normal rules and routines of your life and embracing some randomness.

Access the Drift report now!


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